On a day-to-day basis, we exist because we know the world of bicycles very well, and can provide you with a very high level of service.  We're known for our friendly attitude, efficient and reliable customer service, eclectic stock mix, and our top-notch maintenance and repairs.  If you find yourself in need of a bike shop, chances are we can help you out in fine form.

On the online side of things, we offer many products that are relatively subculture in their appeal and difficult to find at most bike shops.

Philosophically speaking, we truly think bicycles are one of mankind's greatest inventions and that they can be an important part of the puzzle our species is finding itself in dire need of solving.  Bicycles - in our country, at least - are often viewed as purely recreational in nature.  That's fine to a point, as bikes are pretty damn fun!  But bicycles as a lifestyle are good for health, good for the planet, and good for one's mental state.  Bicycle travel in particular is a wonderful way to see the world at a pace that allows one to absorb the surroundings, opening up to new places and cultures.  Join the Velorution!