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What We Do


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What We Do


Our Specialties

We specialize in areas that we're passionate about.  There are many bike shops in the world, and the reason we go above and beyond is because we're stoked about everything in the shop.  The product mix at Velorution Cycles is selected with an eye towards quality, durability, and intended usage for our customers.

Below you'll find a few categories that we really dial in at our shop - all based on our actual experiences.

Bikepacking & Touring

If your idea of a long bike ride is one that lasts multiple days, we've got you covered.  Located at the southwestern terminus of the Colorado Trail, path of the infamous CTR and one of the most bikepacked trails in the world, we stock bikes, bags, lights, and other good stuff that will keep you outside and away from civilization long after the sun goes down.  In odd-numbered years, the Colorado Trail Race starts - literally - at our front door!

Singlespeed & Gravel

Sometimes one gear is all you need.  Ask anyone who's spent a lot of time on an SS, and they'll describe it in vaguely Zen-like terms.  Turns out that riding singlespeed is a great way to put the spice back in your rides, refocus your attention on the ride and away from the bike, and it will make you strong as an ox besides.  When you're ready to take the plunge, we'll be ready for you.

On the gravel grinding side of things, there's no shortage of amazing routes we ride all winter long.  Gravel can be Zen-like as well - just spin, get in the zone, and the miles flow by.  We stock bikes that can handle a healthy dose of gravel for when the pavement ends - and the fun begins.

MTB & Fatbikes

We love riding trails.  Beyond bikes used for everyday transport, our mountain bikes are the bikes we use most.  We have experience in everything from World Cup XC racing to multi-day self-supported trips, from snow rides in the Gulch to high-country fatbike adventures.  For these reasons we stock some really sweet mountain bikes and fatbikes - exceptional dual-suspension models, wicked-fast hardtail or full-rigid bikes, and fantastic fatbikes from the most basic to 20-something-lb custom fat builds.

Service & Custom Builds

We love maintaining and repairing bikes, and we're good at it.  Our mechanics' service experiences range from MTB World Cup race support to low-income neighborhood bicycle co-ops.  We will work on just about anything - carbon race bikes, extremely rare collector's bikes, even department store bikes that many shops may scorn (although we aren't afraid to tell you when it just isn't worth it).  At only $60/hour, our labor rates are among the best in town.

We specialize in full custom builds.  What kind of dream bike do you have in mind?  We work with some of the best framebuilders in the industry and have extensive experience building to your specifications.  If you don't want to settle for stock, come talk to us.

RENTALS & DEALS

Looking for a rental? We've got you covered. Looking for a killer deal? We have one for you! With our unique approach to rentals and sales, we have the largest rental fleet in the Four Corners, and we always have bikes on sale. Every bike on the floor is for rent, and every bike is priced according to its rental history. No more waiting for the “end of the season” sales! If brand-new bikes are more to your liking, no worries – we have those too!

Commuter & Utility

Whether your definition of "utility" means a full-on touring rig, a nimble around-town commuter, a dedicated cargo bike, a townie cruiser, or anywhere in between, we are committed to providing bikes that are supremely useful for more than just recreation.  Of course we carry a full line of fenders, lights, studded tires, and other essentials for those who consider their bike their primary mode of transportation.

 

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Who We Are


Who We Are


Zach Myers - Manager

Zach has lived all over the country, most recently coming from Prescott, Arizona.  He's worked and ridden extensively with Salsa's Kurt Refsnider and is really into bikepacking, enjoying the "solitude and quiet" of being out on a trip.  Zach is a self-proclaimed geology nerd and, in tandem with geologist Andrew, schools the rest of us in the ways of gneiss and pyroclastic flows when not helping customers with their bicycles!

Joey Ernst - Owner

Joey's been in the bicycle world for almost longer than he can remember.  He began as a shop kid 18 years ago and found himself, many years later, as an international race mechanic on the World Cup MTB circuit.  After traveling all the time got old, he settled down in Durango to open VC and go for long bike rides whenever possible.

Andrew Wracher - Owner

Andrew is the main driving force behind the Bedrock Bags brand. He loves spending time in the desert, bikepacking desolate canyons and discovering hidden oases. For reasons unknown, we can't get him out into the high country, and he has sworn off riding bikes with Joey.

 

Tae Hillyer - seamster

Tae hails from Maryland.  He's ex-military, a trained biologist, and has for some reason forsaken all this training to spend an inordinate amount of time behind one of our Juki 1541 sewing machines.  Lucky us, 'cause we like having him around.

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Why We're Here


Why We're Here


On a day-to-day basis, we exist because we know the world of bicycles very well, and can provide you with a very high level of service.  We're known for our friendly attitude, efficient and reliable customer service, eclectic stock mix, and our top-notch maintenance and repairs.  If you find yourself in need of a bike shop, chances are we can help you out in fine form.

On the online side of things, we offer many products that are relatively subculture in their appeal and difficult to find at most bike shops.

Philosophically speaking, we truly think bicycles are one of mankind's greatest inventions and that they can be an important part of the puzzle our species is finding itself in dire need of solving.  Bicycles - in our country, at least - are often viewed as purely recreational in nature.  That's fine to a point, as bikes are pretty damn fun!  But bicycles as a lifestyle are good for health, good for the planet, and good for one's mental state.  Bicycle travel in particular is a wonderful way to see the world at a pace that allows one to absorb the surroundings, opening up to new places and cultures.  Join the Velorution!